According to The New York Times, thong sales have decreased 7% over the past year — and, on the flip side, the sales of briefs, boy shorts, and high-waisted panties are up 17%. It seems that millennials have discovered the comfort of those much demeaned granny panties. Plus new panty makers are making them cool and sexy. It’s time for granny panty tomatoes to rejoice.

Hanky Panky is famous for their thongs (which for thongs, are fairly comforable).  But they also make cery comfy full briefs too.  $34. Nordstrom.

Me and You feminist underwear is one of the new brands that millennials are loving. If you want a label on your butt, this is better than “Saturday”.  $24 from Its Me and You.

Jockey No Panty Line Promise have long been our favorite briefs. So comfortable, no panty line, fun colors and prints and great price. Jockey. 3 pairs for $28.50

Full brief from Ten Undies. $45

There is no way on this planet that we are ever paying $338 for panties. But these are luxe oh so sexy “grannies” from luxe lingerie company La Perla.

We love this color and sexy style from Natori. $30 Bloomingdales.