Finding the perfect mascara can be a challenge. But here are for that customers and beauty editors are raving about. And one of the very top rated mascaras is a drug store brand that costs under $10. Read on.

Great for Curling Lashes

Benefit Cosmetics Roller Lash Curling & Lifting Mascara 

We love this mascara which we first discovered in Sephora. It’s a favorite of beauty editors too. $31.99 at Amazon. $24.99 at Sephora. 

Sephora Customer: Holy Grail. This is my favorite mascara EVER!! It does such a great job of lengthening, thickening, and curling my lashes. I prefer the mini/travel size because it’s easier to hold in my hand and easier to apply, and it lasts just as long as the full size.

Elle Beauty Editors: This is a great everyday mascara that goes on smooth and gives good lift and separation to my short li’l lashes.

Harper’s Bazaar Beauty Editors:  There are curling mascara, and then there is this—basically a lash lift in a tube. The formula curls and sets even the straightest lashes for all-day hold and definition.

Top Drugstore Mascara

L’Oreal Paris Makeup Voluminous Original Volume Building Mascara

With over 2,000 4- and 5-star reviews, Amazon customers love this mascara. And beauty editors love it too. It is consistently rated as one of the top drug store mascaras. $7.73 at Amazon and drug stores everywhere.

Amazon customer: best drug store brand! Hands down!

Harper’s Bazaar: It’s not the sexiest or flashiest mascara out there, but it’s in every makeup artist’s kit for a reason: there’s nothing better for red-carpet-ready lashes. 

Allure (winner best of beauty 1996): The über-creamy formula leaves lashes soft and flexible, which helps to prevent smudges and flaking. Plus, it dries slowly, so you can layer it on without creating annoying clumps.

Great for Volume

It’s So BIG Volumizing Mascara by Elizabeth Mott

One of the top selling mascaras on Amazon with over 2,000 5-star reviews.  $13.50 on Amazon.

Amazon Customer: I adore this natural mascara, it makes my lashes look longer and thicker without looking fake or scary or clumpy. It doesn’t smear or smudge or flake. 

New York Magazine The Cut: If excess oil around your eye is a problem, Elizabeth Mott’s It’s So Big Volumizing Mascara might be your best bet for voluminous lashes that don’t fade as the day goes on. One writer enthusiastically described it as a “GODSEND.”

Great for length and Volume

Better Than Sex

With over 92,000 reviews on the web, his mascar averages a 4.3 (out of 5 ) rating, so customers definitely like it as do beauty reiewers.  Available at Sehora and Amazon and other retailers too.

Harper’s Bazaar Editors: It’s one of few mascaras that doesn’t sacrifice long length at the expense of full, thick volume at the base. Is it better than sex? No. Is it on par with a pair of your highest, sexiest heels in terms of making you feel like the hottest woman in the room? Yes.

Elle Editor: “I’ve tried many mascaras, but I don’t know if I’ve ever been this blown away by the way one transforms my lashes. It really adds so much volume and fullness to my natural lashes (they are long, so I’m lucky there, but wow the difference this makes!) I don’t even need to curl them to get compliments. This really is a game-changer.”